MRC Announces the Publication of its Research Report – Health and Wellness Food and Beverages Market in Americas 2017-2021
MRC recognizes the following companies as the key players in the health and wellness food and beverages market in Americas: Dannon, General Mills, Kellogg, Nestlé, PepsiCo, and The Kraft Heinz Company.
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Other Prominent Vendors in the market are: Abbott Laboratories, Aleias Gluten Free Foods, Amy’s Kitchen, Blue Diamond Growers, Bob’s Red Mill Natural Foods, Boulder Brands, Cargill, Chiquita Brands, Dean Foods, Dr. Pepper Snapple Group, Chobani, Enjoy Life, Foods, Fifty50 Foods, General Mills, Hain Celestial, Living Essentials, Mead Johnson & Company, MONSTER ENERGY, PowerBar, Premier Nutrition, Quest Nutrition, Red Bull, Rockstar, SlimFast, TC Pharma, The Balance Bar Company, The Coco-Cola Company, ThinkThin, Unilever, and Yakult USA.
Commenting on the report, an analyst from MRC’s team said: “One trend in the market is demand for natural ingredients in functional food and beverages. There has been an increased concern regarding food safety especially in countries such as the US and Canada where regulatory bodies such as the FDA are highly concerned about the ingredients and composition of products. The growing health awareness among consumers and rising cases of diseases such as diabetes and obesity have led to an increase in demand for natural ingredients in the packaged food and beverages.”
According to the report, one driver in the market is rising awareness about health and wellness. The increased level of awareness and research with regard to health and food safety is driving the market for health and wellness food and beverages in Americas. The presence of effective and efficient regulatory bodies as well as the numerous research works and studies conducted by them are a major source of awareness among consumers. Moreover, the rising cases of diseases such as obesity and diabetes that are a result of prevailing sedentary lifestyle of individuals in the Americas are increasing the demand for healthy food and beverages.
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Further, the report states that one challenge in the market is false claims and lawsuits. Contradictory information about food and nutrition science, as reported by the media, has caused public uncertainty. In a scenario of complex food and beverage choices, consumers want to know what exactly they are consuming. There has been an increased concern among consumers about the labeling and packaging of health and wellness products. They are not only concerned about the ingredients of a product but also like to know the processes and technology involved to make their decisions while purchasing a product.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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