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Growing demand from packaging industry is expected to drive the market for waterborne adhesives. These are used in label applications, packaging tapes, office tapes, flexible laminations and food packaging as they offer improved chemical and heat resistance. Due to advantages waterborne adhesive it offers and non reactive nature they are proffered in food packaging applications. Further growing demand from automotive industry is expected to drive the market for waterborne adhesives. These are used in interior structures such as dashboards headlinings and others. Automotive industry is driven by demand from middle class consumer groups from developing countries such as Brazil, India and China.
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Asia Pacific is the largest market for waterborne adhesives due to demand from automotive packaging and building & construction applications. Rising disposable income of middle class consumer groups is one of the major driving factors for demand in this region. Asia Pacific was also largest producer of the waterborne adhesive with majority of production plants concentrated in China due to availability of raw materials and lower production cost. Asia Pacific was followed by North America in terms of consumption. Demand from packaging and automotive industry is expected to boost the demand for waterborne adhesives in this region. Packaging industry is driven by applications such as food packaging and packaging tapes. North America was followed by Europe in terms of consumption however; in production capacity it is second to Asia Pacific. The production of waterborne adhesives in Europe is supported by environmental agencies due to low hazards caused during production process.
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