Five years from you will find the content of this article in a form of a video. The Digital marketing industry is introduced to new technology or advancement with every passing day. As per the recent advancement creating video content is very important as video content strategies will overshadow the text content in the future.
In order to understand the benefits of Video Content Marketing, one first needs to know all the answers to the following questions.
What is Video Engagement?
Video engagement is a wide concept and depends upon various factors such as the length of the video, genre, structure of the video etc. Video engagement is considered as the primary factor that determines the amount of data that a viewer will retain after watching the video.
In simple terms it can be said that the viewers are coming to your website/channel and enjoying the video without turning out in the middle of the video. Hence we can say higher the engagement rate of the video, higher the effectiveness of the video.
How many videos are watched every day?
YouTube is the largest video viewing platform with over 1.3 billion users across the globe. Every minute, 300 hours of videos are being uploaded on YouTube. Nearly 5 billion videos are being watched on YouTube on a daily basis which sums up to 3.2 billion hours of videos every month. This is because YouTube gets around 30 million new users every day.
It is reported that every 8 out of 10 video searches are made by people lying in the age group of 18-49 years. It is predicted that in the coming years Video Content will take over text content completely and half the users will be dependent upon video content. This shift in preference will not just affect the text content but will also take a hit on the paid Television service.
What per cent of Google searches are made on a mobile device?
Over 3.2 billion searches are made on Google every day. 62% of the search results in video content. People rely more on video content as compared to text content. 92% of the Google searches made from a mobile device watch the videos and share it as well. The most active and most observed group of people fall under the age group of 18-24 years followed by who come under the age bracket of 25-34 years. These two age groups are the most active video viewers.
How many advertisements does a person see in a day?
According to a report in 2007, a person was exposed to 5000 advertisements on a daily basis. However as per a recent study an average American watches around 4000 to 10000 advertisements daily. With every passing the number of people watching the advertisements is increasing. It is estimated that there will come a time where people will ignore all the process of advertising and all the brands unless the person has a personal interest.
All those brands involved in advertising face various challenges every day namely being consistent in marketing, giving the best customer experience, staying a foot ahead from all the competitors and keeping the business at top. Overcoming all these challenges will hand in a great opportunity to refine the brand and advertise which will help one in obtaining vast market space
What Per Cent of Internet traffic is Video Content?
84% of the Google and Bing searches land on results containing video content. According to Cisco, 64% of Google and Bing searches landed on video content and in 2018 the number increased to 84%. This rise indicates that the viewers are not just looking for videos but are also focusing on the content and the quality of the video.
How many videos are watched on YouTube daily?
As we saw earlier YouTube has over 1.3 billion subscribers and 30 million daily users. Over 300 hours of videos are uploaded on YouTube daily. YouTube users are watching 3.2 million hours of videos every month. Around 10000 videos on YouTube have crossed the 1 billion mark of views and likes. We at Loud Mob Media believe that YouTube will prove to be a very effective platform for video content marketing.
How many videos are watched on Facebook daily?
According to a report published in 2017, Facebook had over 2 billion active users but, coming into 2018 Facebook lost over 50 million users due to the data breach controversy. According to present day statistics, Facebook has over 1 billion daily active users. 80% of the advertisements are in the form of video. 8 out of 10 people prefer watching video content over text content. Apart from YouTube, Facebook can prove to be another effective platform to publish your video content and reach out to maximum audience.
What counts as a video view on Facebook?
The viewer must watch at least 3 seconds of the video if it is to be counted as 1 video view on Facebook. Hence we at Loud mob Media believe that the beginning of your video should be very interesting in order to retain the viewer for the rest of the content. While it is a minimum of 3 seconds on Facebook, YouTube requires a minimum of 30 seconds of engagement to generate 1 view. In both the cases the audio playback doesn’t affect the views. One can watch the video for 3 seconds or 30 seconds with or without audio playback and the video will generate 1 view.
How is video content dominating text content?
Out of 50 searches, 42 lead the people to video content. Video content grabs the attention of the audience more than text content. Video content emerges as the clear winner over text content when it comes down to the battle of advertisement engagement. Introduction of new video formats such as 360 degrees vide, Virtual Reality (VR) and Augmented Reality (AR) Live streaming etc have successfully grabbed the attention of the viewers as it offers them a never felt before experience. We at Loud Mob Media use the latest technology when it comes to video content production to give our content an edge over other videos.
Another reason why Video content is proving to be more successful than text content is it influences the audience and increases their buying intent. It is a fact that 70% of the people buy a product or subscribe for a service after watching a video.
After going through the above mentioned points, we at Loud Mob Media believe that Video Content is the best way to market your company, products or services as it has huge potential and an even bigger conversion rate as compared to text content. While placing video content ahead of text content, we are not totally writing off the importance of text content. Text content can also drive engagement if done in the right way. To know more about Loud Mob Media you can visit here